Dave Foxall – writer, editor, proofreader – – words for businesses that want to stand out

You’re unique. Your business is unique. But standing out, getting noticed and making waves in a crowded marketplace isn’t easy. The words you use say everything about you and your brand. To get people’s attention, those words need to be unique too. When you need to reach new audiences, working with someone who knows language inside & out helps you grow your business.

You want to show people who you are.
The quality of written word is important to your customers and stakeholders.
You have a marketing strategy but need the right words to carry it out.
You’ve realised that AI is a useful-but-very-limited tool.
You need support you can rely on.

Services

Writing your content

You need articles and blog posts that demonstrate your HR and organisational development expertise.

I specialise in writing concise, original HR-associated content that positions you as an authority.

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Editing your book

You need to publish your book.

I specialise in editing and guidance to ensure your book is the best it can be.

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Proofreading for perfect English

You need to present a professional brand to an English-speaking audience.

I specialise in polishing your words to present your unique voice in perfect English.

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Frankly, AI isn’t enough

AI is a useful tool, but it’s not a service. Despite recent advances and developments, it’s not ‘there’ yet (and the people telling that it is – or will be soon – are the people who stand to gain most from your AI use). Remember it’s not actually applying intelligence, it’s basically predictive text function that draws on huge datasets. Very, very impressive but not smart. GIGO therefore to get anything that stands out from the competition your prompts and use needs to be different. Better to use a human service that can keep up with and flex with your evolving business needs. I enable my clients to avoid dry, sterile, bland (AI) text.

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